求中译英题目：中外汽车企业市场营销战略比较研究内容摘要：随着全球经济一体化的发展,外国企业的介入及我国经济的快速成长,给

求中译英
题目：中外汽车企业市场营销战略比较研究
内容摘要：随着全球经济一体化的发展,外国企业的介入及我国经济的快速成长,给我国汽车企业带来了新的挑战和机遇,也使竞争进入白热化阶段,汽车营销行业也面临着极大的市场机会,市场营销策略也随之国际化.在激烈的国际汽车市场竞争中不仅要靠实力取胜,而且还应靠巧妙地运用市场营销策略取胜.本文从中外汽车企业市场营销现状入手,描述出中国汽车企业现今的营销作为与外国汽车营销现状的差距和优势,对国内及国外汽车企业的品牌定位策略,定价及降价策略进行了剖析对比,当价格策略逐渐失去效力时,如何跳出传统的价格战,在此基础上,阐述了服务品牌化及体验营销将在未来汽车市场营销战略中占有重要地位,并对此进行了分析.最后,总结出我国汽车企业应遵循“以人为本”的营销策略和在微利时代的汽车营销模式.
关键词：中外汽车企业；汽车营销；品牌定位策略；价格策略
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Topic:
The Research into and Comparison Between the Market Strategy for Vehicles Enterprises both in China and oversea.
Summary:
With the development of Global Integration and the growing trend of foreign enterprises intervening our country's economics,there are many new challenges and chances,which meanwhile makes the competition more heated.Vehicles sales enterprises are facing great market opportunities and the strategy is becoming more international.To win in the fierce competition of international vehicles market,we not only need actual strength,but also should apply Market Strategy cleverly.This article draws light on the contemporary status of sales of vehicles in enterprises both in China and overseas.And it describes the advantages of sales behaviours of Chinese vehicles enterprises and gap between foreign ones.Furthermore,it makes a deep comparison between Brand Positioning Strategy,setting prices and reduction strategy in China and overseas and talks about how to escape from the traditional price battle when the Price Strategy gradually becomes ineffective.Based on this,the article expounds and analyse the importance of Brand Service and Experiencing Sales in future vehicles Market Strategy.At last,it summarises that for enterprises in our country,the ’People-Oriented’ Market Strategy and vehicles sales pattern in meager profit should be followed.
Key words:
Vehicles Enterprises both in China and overseas,Vehicles Sales,Brand Positioning Strategy,Price Strategy.