英语翻译Firms seeking competitive advantage through the cost lea

英语翻译
Firms seeking competitive advantage through the cost leadership strategy produce no-frills,standardized products for an industry's typical customer.However,these low-cost products must be offered with competitive levels of differentiation.Above-average returns are earned when firms continuously drive their costs lower than those of their competitors,while providing customers with products that have low prices and acceptable levels of differentiated features.
Competitive risks associated with the cost leadership strategy include (1) a loss of competitive advantage to newer technologies,(2) a failure to detect changes in customers' needs,and (3) the ability of competitors to imitate the cost leader's competitive advantage through their own unique strategic actions.
Through the differentiation strategy,firms provide customers with products that have different (and valued) features.Differentiated products must be sold at a cost that customers believe is competitive given the product's features as compared with the cost/feature combination available through competitors' offerings.Because of their uniqueness,differentiated goods or services are sold at a premium price.Products can be differentiated along any dimension that some customer group values.Firms using this strategy seek to differentiate their products from competitors’ goods or services along as many dimensions as possible.The less similarity with competitors' products,the more buffered a firm is from competition with its rivals.
上面的1 2 3是那篇英文的注释 请不要理会

企业寻求竞争优势,通过成本领先战略生产低成本,标准化的产品,一个行业的典型客户.然而,这些低成本的产品,必须提供具有竞争力水平的分化.高于平均水平的回报时,公司收入不断推动其成本低于其竞争对手,
同时为客户提供产品,低廉的价格和可接受的水平有区别的特征.
竞争带来的风险与成本领先战略包括： （ 1 ）丧失竞争优势,以新技术, （ 2 ）未发现变化,客户的需求,和（ 3 ）的能力,竞争对手模仿成本领先的竞争优势自己独特的战略行动.
通过差异化战略,公司为客户提供的产品有不同的（和价值）的功能.不同的产品必须销售,费用,客户认为这是由于竞争的产品的功能相比,成本/功能组合可通过竞争对手的产品.由于其独特性,
区别商品或服务的出售价格溢价.产品可以有区别的沿任何层面,一些客户群的价值.公司利用这一战略寻求差异化产品从竞争对手的商品或服务的同时为许多层面的.较相似的竞争对手的产品,更坚定的缓冲是从竞争的对手.