英语翻译自20 世纪90 年代以来,顾客让渡价值已成为管理学界和企业界共同关注的焦点,被视为竞争优势的新来源,一些企业由

英语翻译
自20 世纪90 年代以来,顾客让渡价值已成为管理学界和企业界共同关注的焦点,被视为竞争优势的新来源,一些企业由于对市场环境特别是对企业自身能力认识不清,在经营管理方面又存在一些弊端,致使企业闯入误区,如盲目追求顾客让渡价值最大化导致利润下滑,对顾客一视同仁导致怨声四起,重视外部效应忽略内部管理导致功亏一篑,对顾客让渡价值应用不当就不能收到预期效果,因此,应该科学地定位,运用针对性的营销策略,建立一套完善的内部管理体系,充分重视“顾客让渡价值”理论,通过尽可能大地提高顾客让渡价值,企业才有竞争的实力和持续发展的潜力.

顾客价值即顾客让渡价值（Customer delivered Value）是指总顾客价值与总顾客成本之差.
20 世纪90 年代:1990s
管理学界management education field （education不能省略,否则意思就变了!）
exterior effect外部效应
interior management 内部管理
Expected effect.预期效果
营销策略 marketing stratagem
pertinent 针对性的
潜力potential(名词形式)
treat equally without discrimination一视同仁
盲目追求blindly pursue
功亏一篑fall short of success for lack of a final effort
Since 1990s,Customer delivered Value (CDV) has been the focus in the management education field and the enterprise field and was considered as the new resource of competitive advantages.Some enterprises do not know clear about the market environment and their own capabilities,and they have some malpractices presented in their operation management,so they crash into error zone.For example,blindly pursuing the maximum of CDV causes profit declining,treating the customers equally without discrimination causes complains throughout the customers,paying attention to the exterior effect while neglect their interior management causes falling short of success for lack of a final effort,misusing of CDV can not win expected effect.Therefore,we should orient scientifically and establish a set of perfect interior management system using pertinent marketing stratagem.Only if they pay enough attention to the “CDV” theory and improve CDV as much as possible,the enterprises can possess of competitive strength and potential of continuous development.