英语翻译摘 要特许经营在世界范围内得到快速发展,这一成功的模式也被引人了我国.我国部分特许经营企业多年来发展速度较慢且规

英语翻译
摘 要
特许经营在世界范围内得到快速发展,这一成功的模式也被引人了我国.我国部分特许经营企业多年来发展速度较慢且规模不大,主要原因是特许经营企业核心竞争力缺失.本文通过对特许经营的涵义、分类、特点及其管理的一般规律,特许经营与其他商业形式的区别,特许经营企业核心竞争力的识别,构建企业核心竞争力的评价指标体系,提出了特许经营企业核心竞争力的提升途径,力图使人们增加对特许经营的认识,并对其实践过程中存在的不足加以分析和解决,使特许经营走上一条规范化、制度化、良性化的执道,更好地为社会经济进步和人民生活水平改善服务.
关键词：特许经营,问题与对策,核心竞争力

摘 要
特许经营在世界范围内得到快速发展,这一成功的模式也被引人了我国.我国部分特许经营企业多年来发展速度较慢且规模不大,主要原因是特许经营企业核心竞争力缺失.本文通过对特许经营的涵义、分类、特点及其管理的一般规律,特许经营与其他商业形式的区别,特许经营企业核心竞争力的识别,构建企业核心竞争力的评价指标体系,提出了特许经营企业核心竞争力的提升途径,力图使人们增加对特许经营的认识,并对其实践过程中存在的不足加以分析和解决,使特许经营走上一条规范化、制度化、良性化的执道,更好地为社会经济进步和人民生活水平改善服务.
Abstract the special permission management around the world obtains the fast development,this success's pattern is also directed person our country.Our country part special permission Operation of business the development speed has been for many years slow,and the scale is not big,the primary cause specially permits the Operation of business core competitiveness flaw.This article through to specially permits the management the implication,classified,the characteristic and the management general rule,the special permission management with other commercial form difference,the special permission Operation of business core competitiveness recognition,the construction enterprise core competitiveness evaluating indicator system,proposed the special permission Operation of business core competitiveness's promotion way,tries hard to make the people to increase to specially permits the management the understanding,and the insufficiency which exists to its practice process in analyzes and the solution,causes the special permission management to step onto a standardization,the institution,the benignity to hold the road,well serves for the social economy progress and the living standards improvement.