英语翻译CUSTOMER RELATIONSHIP MANAGEMENTAs.univ.drd.Mihaela Corn

英语翻译
CUSTOMER RELATIONSHIP MANAGEMENT
As.univ.drd.Mihaela Cornelia Prejmerean
Lect.univ.dr.Alina Mihaela Dima
Academy of Economic Studies,Bucharest
Abstract:After 17 years of economical and market development,Romanian companies face a
new challenge:the tough competition from the European Union and the battle for the
customers.The Romanian enterprises will have to learn not only how to attract customers,but
also how to keep them.Marketing programs include now aspects regarding customer
orientation,relationship management,loyalty and quality.In this paper,we will follow the
main aspects,characteristics,dimensions and processes of Customer Relationship
Management,and we will analyze the challenges that the local companies will have to face.
Examples from the financial service sector will round the actual situation of the
implementation of the CRM rules and principles in Romania.
Keywords:marketing information system; customer relationship management; business asset,
customer acquisition; customer retention.
This means that Romanian companies will compete with other companies
from the EU directly in their home market.European companies are more flexible and
mobile and will put a high pressure on the local companies in order to produce better
products,launch better offers and services and orientate more towards their customers.
High revenue equals important customer is a classic rule when the company
organises its customer policy.“An important customer brings a gross amount of
money for our enterprise” has become a reflex for many companies abroad and
perhaps in Romania,too.But is this always true,or do we need more information than
a simple figure reported at the end of the year?

客户关系管理
这是一份来自布加勒斯特（罗马尼亚首都）经济学院的研究：
摘要：经过17年市场经济的发展,罗马尼亚的公司面临着一个新的挑战：来自欧盟的激烈竞争和抢夺消费者的大战.看来罗马尼亚众企业不仅得学会如何吸引顾客,还得想法子如何留住顾客.现在的行销策略已包含了关于客户定位,客户关系管理,客户的忠诚度以及客户质量的方面.在这份报告中,我们关注它的主要方面：即客户关系管理学中的特性,范围及进程,并且我们还将分析本土公司可能面临的挑战.在金融服务那一块的例子我们将会围绕客户管理关系学规则实施的实际情况和罗马尼亚的原则来展开讨论.
关键词：市场行销信息系统,客户关系管理学,商业资产,客户来源,客户资源的维持.
这就意味着,罗马尼亚的公司要在国内市场直面来自欧盟国家其他公司的竞争.欧洲的公司模式更灵活多变,为了生产出更好产品,提供更优报价和服务给客户,顾客方面他们会更以消费者为导向,这无疑给罗马尼亚的本土公司带来更大压力.高收益等于重要客户是公司推行客户政策拉拢客户的经典准则.“一个重要客户能给公司带来巨大金钱收益”已经成了海外大多数公司的反照,在罗马尼亚也可说是如此.但这是否是一成不变的事实,我们大概需要搜集更多信息来证明,而不是单靠相信年底报告的一份简单数据就知道的吧?