谁能帮我把这段中文摘要翻译成英文的呢？？谢谢啊！！

来源：学生作业帮编辑：灵鹊做题网作业帮分类：综合作业时间：2024/05/14 15:05:12

谁能帮我把这段中文摘要翻译成英文的呢？？谢谢啊！！
从软广告泛滥看媒体的商品化
摘要
软广告，也就是植入式广告，方式多样，区别于传统的硬性广告，它具有信息的隐蔽性，影响的广泛性、持久性及深层性，传播成本低，强制性接受、到达率高，易产生“名人效应”，受众接受信息的主动性强的特点。这是因为这些特点，它才越来越受广告主的欢迎，出现的频率越来越高，表现的方式也越来越多样化。在市场经济的条件下，广告、受众、媒介成为主要三角关系，金钱是连接关键，使媒体往商品化发展。本文通过对植入式广告的发展、方式、特点等方面进行研究，不仅是对广告学发展的研究，也是时代发展的需要。对软广告的监督管理、制约有着重要的意义。

关键词：植入式广告商品化监督

Soft advertising, also is varied, implantable advertising, way which is different from traditional mandatory advertising, it has the information of universality, concealment, durability and influence of low cost, spread deep, mandatory accept, arrival rate is high, easy to produce "celebrity effect" and the audience accept information initiative strong characteristic. This is because these features, it more and more get the welcome of advertisers, occurrence frequency more and more high, style of play also more and more diverse. Under the market economy condition, advertising, audience, media become main triangle, money is key, made the media to connect commercialization development. This article through to the development of implantable advertising etc, the way, study, not only for advertising development, also is the need of the time. The supervision and management of advertisements, and restriction has important significance.
Keywords: implantable advertising commercialization supervision

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