灵鹊做题网A more comprehensive understanding and measure of customer h
来源：学生作业帮 编辑：灵鹊做题网作业帮 分类：英语作业 时间：2024/06/07 11:02:36
A more comprehensive understanding and measure of customer helping behavior
We develop a more comprehensive measure of discretionary,extra-role behaviors that customers engage in to help a company.While customer helping behaviors have been studied previously,attempts to develop valid measures have been limited.We use the validation process for the Organizational Citizenship Behavior scale as a model to develop and validate a new scale measuring a comprehensive range of customer helping behaviors.We identify multiple dimensions of customer helping behaviors that are engaged in by the same customers,driven by the same antecedents,and collectively form a helping behaviors scale.Using student samples and customers of a non-profit organization,we demonstrate a consistent scale structure,reliability,and nomological and external validity.We present two variations of the scale,one for for-profit companies and one for non-profit organizations.This scale is intended to be used as a dependent behavioral measure to
enable researchers to capture multiple customer helping behaviors.
We develop a more comprehensive measure of discretionary,extra-role behaviors that customers engage in to help a company.While customer helping behaviors have been studied previously,attempts to develop valid measures have been limited.We use the validation process for the Organizational Citizenship Behavior scale as a model to develop and validate a new scale measuring a comprehensive range of customer helping behaviors.We identify multiple dimensions of customer helping behaviors that are engaged in by the same customers,driven by the same antecedents,and collectively form a helping behaviors scale.Using student samples and customers of a non-profit organization,we demonstrate a consistent scale structure,reliability,and nomological and external validity.We present two variations of the scale,one for for-profit companies and one for non-profit organizations.This scale is intended to be used as a dependent behavioral measure to
enable researchers to capture multiple customer helping behaviors.
我们发展一个更综合措施的可支配,extra-role行为,帮助客户从事了一家公司.同时研究了客户帮助行为之前,尝试发展有效的解决措施是很有限的.我们使用验证过程的组织公民行为量表作为模型,开发和验证一个新的标度测量全方位的客户帮助行为.我们找出多重空间的客户帮助行为由同一客户从事相同的先行词,驱动形式,帮助和集体行为的规模.用学生的样品和顾客的一个非盈利的组织,我们证明了一种一致的规模结构、可靠性和nomological和外部效度.我们提出两种变异的规模,一个用于营利公司和一个非盈利的组织.这种规模的用意是要被用作一种依赖行为的措施
A more comprehensive understanding and measure of customer h
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