英语翻译As for how brands can manage on the international market
来源:学生作业帮 编辑:灵鹊做题网作业帮 分类:综合作业 时间:2024/04/29 07:53:44
英语翻译
As for how brands can manage on the international market,Chen provides several solutions.He says that Chinese garment companies could first choose to establish themselves in domestic or regional markets and later develop their overseas markets.Or,another path would be to first open to the international market and later return to develop the domestic market.
He believes they can choose to foster the image of their companies,meaning that they should concentrate on establishing the brand of their companies first,not necessarily the brands of their individual garment products.
Other strategies would be for domestic garment companies to consider purchasing foreign brands,or become fashion distributors themselves,such as Inditex from Spain,which successfully operates the clothing line of Zara,Chen suggested.
As for how brands can manage on the international market,Chen provides several solutions.He says that Chinese garment companies could first choose to establish themselves in domestic or regional markets and later develop their overseas markets.Or,another path would be to first open to the international market and later return to develop the domestic market.
He believes they can choose to foster the image of their companies,meaning that they should concentrate on establishing the brand of their companies first,not necessarily the brands of their individual garment products.
Other strategies would be for domestic garment companies to consider purchasing foreign brands,or become fashion distributors themselves,such as Inditex from Spain,which successfully operates the clothing line of Zara,Chen suggested.
对于品牌如何在国际市场上运营,陈提供了一些方法.他说中国服装公司可以选择先在国家和地区市场树立品牌,然后再在海外市场发展.或者,另外一条路是先对国际市场开放,然后转而开发国内市场.
他相信他们可以选择培养企业形象,就是说他们应该先专注于营建他们公司的品牌,而不必是他们的个别服装产品的品牌.
陈建议,国内服装公司其他的策略是考虑购买国外品牌,或者自己成为流行发行商,比如说西班牙的Inditex,就是成功的运营了Zara的服装流水线.
全人工的,..
他相信他们可以选择培养企业形象,就是说他们应该先专注于营建他们公司的品牌,而不必是他们的个别服装产品的品牌.
陈建议,国内服装公司其他的策略是考虑购买国外品牌,或者自己成为流行发行商,比如说西班牙的Inditex,就是成功的运营了Zara的服装流水线.
全人工的,..
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