英语翻译One reason why people have been so quick to predict the

英语翻译
One reason why people have been so quick to predict the death of the print industry is the evolution of the World Wide Wed.However,although the Internet may give a company the power to reach a global audience of consumers-something that is both difficult and expensive to achieve with a printed publication-it is not as simple as just transferring pages onto a screen,as many have tried (and failed) to do.The Web is a somewhat unknown,not to mention complex,medium and comes with its own set of constraints.In contrast,the print industry is a known quantity-and is works.Art directions are familiar with it.It does not need instructions or batteries or broadband.Moreover,whether you are designing a book,magazine,brochure,or annual report,working in print enables designers,through the use of different paper stocks,typography,and styles of imagery,to translate a company's brand values in a way that is tactile,expressive,and familiar.
Improved technologies-not least the advent of the Apple Macintosh-mean that graphic designers now have complete control over the content they present.They have the ability to integrate text and image,to create everything from pull-quotes to pie charts,not to mention the myriad of other graphic devices available to them,at the click of a mouse.Today,designers are able to use technology to experiment with mixes of color,image,and text like never before in a bid to engage the reader and make the information they are presenting as accessible and useful as possible.
The Internet means we have a wealth of information at our fingertips,while the ability to transfer files digitally has made the world a transfer files digitally has made the world a much smaller place.A designer can receive digitally the content for a publication from the other side of the world,work on the design,and upload the finished layouts back to the clients without ever meeting them face-to-face.
The arrival of digital photography has made it easier than ever before to capture and store images,saving both time and money.The day of shelling out for expensive film,carefully storing it,and then paying to have it developed are well and truly over.Digital photography means simply buying a fixed amount of memory that can be used and reused over and over again.Photographs are taken,downloaded to computer,where they are instantly retouched,and then stored as digital files that are either emailed,uploaded onto virtual galleries,or printed.Many professional photographers now work with a "live" monitor alongside them,enabling them to see exactly what they are shooting as they go along.

人们这么轻易得认为印刷行业行将灭亡的原因之一就是互联网的发展.然而,尽管互联网让一个公司能够接触到全球的消费者——如果想用印刷宣传品达到这个目的将会是费财费力——因为它不会想把几页纸上传到屏幕上这么简单,并且很多人已经尝试过（并且失败）了.网络是一种未知的,复杂的,然而也有其自身的局限性.对比之下,印刷行业是一五一十的并且还有用的.它在艺术领域还很流行.它不需要指导手册,不需要电池或宽带.更重要的是,当你在设计一本书,一本杂志,一本册子或一个年度报告,印刷的方式可以使设计者通过用不同的纸张,印刷方法和图像类型来将一个公司的品牌价值更质感,更形象,更亲切地表达出来.
实在有点长,给你翻了第一段,剩下的靠你自己了