Cloze (15%)

Cloze (15%)
Directions:There is only passage in this part and fifteen unfinished statements follow it.For each of them there are four choices marked A、B、C and D.You should decide on the best choice.
Products fail for many reasons.One of the most common reasons is the company’s failure 21 product offerings to customer needs.When products do not offer value and do not have the features customers want,they 22 in the marketplace.New products sometimes fail because of 23 timing.If a company 24 its launch of a new product,customers may already be loyal 25 a competing product that became available earlier.In some 26 ,market conditions may have already reduced the value of the product to customers.For example,when mille Brewing Company launched Miller Clear Beer,it was hoping to take 27 of the clear-products fad.By the time it launched the beer,28 ,the fad was already waning,and customers were no longer clamoring for clear-drink products.Being a product pioneer 29 no guarantee of success.One study found that in fifty product categories,only half of the product pioneers 30 .
Ineffective or inconsistent branding has also been blamed 31 product failures.Examples of products that failed because their brands failed to 32 the right message include Frito-Lay lemonade (customers associate Frito-Lay 33 thirst-creating salty snacks,not thirst-quenching beverages).Other reasons cited for new-product 34 include technical or design problems,overestimation of market size,poor promotion,and 35 distribution.
21.a.matching b.matched c.to match d.being matched
22.a.succeed b.fail c.win d.lose
23.a.poor b.good c.proper d.well
24.a.extends b.expands c.lengthens d.delays
25.a.in b.to c.on d.with
26.a.cases b.matters c.conditions d.occasions
27.a.use b.adventure c.advantage d.authority
28.a.furthermore b.however c.or d.therefore
29.a.are b.have been c.has been d.is
20.a.maintained b.reserved c.endured d.survived
21.a.for b.of c.by d.with
22.a.convince b.convey c.transfer d.transmit
33.a.in b.among c.with d.to
34.a.failure b.failing c.being failed d.to be failed
35.a.inefficient b.incredible c.improper d.insufficient

21 b 形容词
22 b 或者 were losed
23 a 不好的时机
24 a 扩张市场
25 b be loyal to 忠实的
26 a
27 c 优势
28 b 表示转折
29 c
30 d 幸存
31 a
32 d 传播,表达
33 c associate...with 与...联系
34 a 需要名词
35 c 不适当的