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帮忙找出原文出处,具体的文章标题还有作者
Part1
This study presents an analysis of China’s textile and clothing industry.Textile and clothing has been one of China’s traditional industries since 1949 and has remained one of the key industries in modern China.This industry has experienced dramatic reforms and reached high growth for a long period of time.China is the world’s largest exporter and producer of many products in this industry.However,there are a lot of problems within the domestic industry.
Chinese firms concentrate on the low-end product markets.They are still very poor in management and marketing skills.Technologies in this industry are not advanced.Profit margins are low.This report presents a comprehensive analysis of this industry.It aims to help companies in this industry to understand the history of their industry,to anticipate the possible changes in the future,and to formulate good strategies for their development.
In this section,we present a detailed analysis of the main structural features of China’s domestic textile and clothing industry following the Five Competitive Forces approach.The five competitive forces are (1) entry,(2) threat of substitution,(3) bargaining power of buyers,(4) bargaining power of suppliers and (5) rivalry among current competitors.These five forces jointly determine the intensity of competition within an industry and in turn help individual firms to construct their competition strategies.Since China joined WTO in 2001,domestic textile and clothing enterprises have faced increasing competition from overseas and good opportunities in the foreign markets.This section will also cover the impact of WTO on the business environment of the Chinese firms in this industry.
New companies entering an industry will bring new supply,new ideas,and seize market share as well as profits from existing companies.New competition from the entrants usually reduces existing companies’ profits.If able,incumbents will try to deter any potential entry.The threat of entry affects industry profitability.
There are various factors that affect entry to the textile and clothing industry:capital,technology,policies and the business environment.Basically,the whole textile and clothing industry is labor intensive in the sense that the required capital investment is not so large compared with many other industries and its production does not require very advanced technology.In this regard,the financial and technological barriers to entry are not high.
For example,it is not difficult for a new company to set up a textile mill.It is even easier to build a factory to make clothes.At the minimum,you only need some sewing machines and workers with certain skills.
帮忙找出原文出处,具体的文章标题还有作者
China’s Textile and Clothing Industry,2005
Larry D.Qiu.
HKUST