灵鹊做题网英语翻译This study examines the brand effect on hotel market val
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英语翻译
This study examines the brand effect on hotel market value from an investor-owner perspective.The fundamental question we set out to answer is,What is the role of brands in determining hotels’market values?In particular,are there value pre-miums for hotel properties affiliated with certain brands over those affiliated with other brands?Based on a data set consist-ing of more than one thousand actual hotel-sale transactions,we explore whether a particular hotel brand contributes more or less to the value of hotels flying that flag,while controlling for the most recog-nized value predictors,namely,NOI,ADR,occupancy rate,and number of guest rooms.By revealing brands’effects on hotel values,we expect this study to assist current and potential hotel owners,investors,lenders,and other analysts,as well as cor-porate brand management,with their assess-ment of the power of brands in terms of hotel market values.
This study examines the brand effect on hotel market value from an investor-owner perspective.The fundamental question we set out to answer is,What is the role of brands in determining hotels’market values?In particular,are there value pre-miums for hotel properties affiliated with certain brands over those affiliated with other brands?Based on a data set consist-ing of more than one thousand actual hotel-sale transactions,we explore whether a particular hotel brand contributes more or less to the value of hotels flying that flag,while controlling for the most recog-nized value predictors,namely,NOI,ADR,occupancy rate,and number of guest rooms.By revealing brands’effects on hotel values,we expect this study to assist current and potential hotel owners,investors,lenders,and other analysts,as well as cor-porate brand management,with their assess-ment of the power of brands in terms of hotel market values.
汗 上面那位同志翻译的啥 看都看不懂!
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